Business relationship

Crumbl uses Braze

Documented implementation View evidence · 1 source

Current use unconfirmed

The relationship

CustomerCrumbl uses

ProviderBraze

Product or service

Braze customers

Marketing Automation Software

Project & usage scope

Interactive SMS campaign using automated Canvas flows

Provider-authored evidence supports source-time use only. Ongoing use not independently confirmed; publication date not established. Performance claims not imported.

Evidence

Documented implementation

A source documents an implementation. Check its date and scope; ongoing use is separate.

Crumbl transforms Martha Stewart collaboration into a viral dessert-matching experience with a Braze-powered SMS quiz

Braze's customer story documents Crumbl using Braze for interactive SMS campaign using automated Canvas flows.

Source type: Provider case study
Published: Date not recorded
Last checked: 2026-09-17

What the evidence tells us

Current use not independently confirmed

A source may describe one project, facility, department or point in time. It does not automatically establish company-wide adoption or ongoing use. Source dates and project dates do not establish ongoing use.

Record information

Offering type: Software
Record origin: Starter import